Athens, Greece – February 2026
SN Tropical OE proudly announces the signing of an exclusive distribution agreement with CG Foods Europe for the distribution of Wai Wai and Xpress Noodles across the Greek market.
During an official visit to Greece from 17 to 21 February 2026, representatives of CG Foods Europe met with the management of SN Tropical OE to formalize a strategic partnership granting SN Tropical OE exclusive rights to import, market, and distribute Wai Wai and Xpress Noodles throughout Greece.
This agreement marks a major milestone for SN Tropical OE, strengthening its position in the fast-moving consumer goods (FMCG) sector and reinforcing its role as a key distributor of international food brands in Greece.
Wai Wai is globally recognized for its high-quality instant noodle products and strong international presence, while Xpress Noodles continues to expand rapidly across European and international markets. Through this partnership, retailers, wholesalers, and HORECA operators in Greece will gain direct access to officially supplied products backed by structured distribution and marketing support of snfood.gr.
Strategic Expansion in Greece
Under the agreement, SN Tropical OE will implement a nationwide distribution strategy targeting:
- Wholesale partners
- Ethnic and international retail stores
- Supermarkets and mini markets
- HORECA channels
The rollout will focus on long-term brand development, structured volume growth, and market expansion across major Greek cities.
Executive Statements
Representative of SN Tropical OE stated:
“We are proud to become the exclusive distributor of Wai Wai and Xpress Noodles in Greece. This partnership reflects our long-term commitment to expanding internationally recognized food brands within the Greek market and building sustainable growth with our partners.”
Representative of CG Foods Europe commented:
“Greece is an important market for our European expansion. We are confident that SN Tropical OE’s experience, market knowledge, and distribution network will successfully strengthen the presence of Wai Wai and Xpress Noodles in the country.”
SNFood.gr
The nationwide distribution program begins immediately, with structured market expansion planned throughout 2026.
